Discuss the main criteria you would consider in selecting a brand name for a product or service. New and improved, packaging, extend the uses, change advertising, examine channels of distribution, exploit a social trend Three target sales promotion aimed at 3 : final consumer, dealers, salespeople What falls into the category of promotion 3? Explain the following marketing terms to a group of marketing students: a Integrated marketing Ch-1 b Relationship marketing Ch-1 c Performance marketing 2016 March Q4 10. Discuss the stages of the Product Life Cycle and identify the main advantages and limitations you would associate with this model. To ensure that visuals or objective and ethically prepared do the following: 1. A research asks 40 diff.
Explain what you understand by the following marketing strategies: a Diversification strategy b Product development strategy c Market penetration strategy 2015 Dec Q4 9. If the mean number of toppings chosen for our sample of pizza buyers is three toppings and the desired accuracy level is 95% then the average number of toppings is 3±2 toppings, which would be 1 to 5. Probability sampling methods guarantee that each member of the population has an equal chance of being selected into the sample. Although adding such content to Dr. Identify these characteristics and explain how they influence consumers. An incomplete cannot be given to avoid assigning a grade for marginal or failing work.
Most of the examples and cases have been covered in the first two exams. Sample frame error, great or small, exist for sample frames because of: 1. A hypothesis most commonly takes the form of an exact specification as to what the population value is. Reasons for breakoff are vary: - The interview may take longer than responded initially believed - The topic and specific questions may prove to be distasteful or too personal - The instructions may be too confusing - A sudden interruption may occur - The responded may choose to take an incoming call Refusals to answer specific question- if a marketing researcher suspects a particular question, such as the respondent's annual income for the last year, will have some degree of refusals. Discuss the main benefits of direct response advertising and identify the main promotional media that can be considered. Have independent translators translate it back into the native language to check that the first translation was accurate English 4.
How do we tested it? That report is due on Monday, December 4th. If your score on the first attempt is acceptable to you, then you may skip the subsequent attempt. Prepare a report describing the main influences on consumer buying behavior and provide examples to support your explanations. As an independent marketing consultant, you have been asked to prepare a report explaining the differences between demographic, geographic and psychographic segmentation and to identify the conditions to effective market segmentation. Describe the contents of the marketing plan and summarize the value of this document to marketing management. Identify the appropriate analysis for the type of objective and the type of data 4.
Discuss the three factors firms consider when evaluating the market segments. For example if you were to scan a list of numbers in a column for a categorical variable in a data matrix, the mode would be the number that appeared more than any other. Articles, book excerpts, and samples are pdf files and available by left clicking the appropriate hyperlink. This is the only material you need to know from the first two units except for material that has carried over into Unit 3. Intensive distribution for convenience products, doesn't cost much, little control Exclusive distribution Costs more, more control Determinants of intensity of distribution 4 : Type or product, image and target market, competitors actions What is a traditional channel of distribution? Which market research report discusses the industry as a whole and the competition in general, but does not examine the details or specifics of any one topic? Wednesdays are reserved for studying and taking exams.
These files may be viewed and printed with Adobe Acrobat reader. It is common courtesy to introduce one selves at the beginning of a survey unless it is in disguise survey and the sponsor's name is not divulge to respondents. For web-based surveys the codebook is vital because it is the researchers only map to decipher the numbers found in a data file and to match them to the answers to the questions on the questionnaire. An Agent who doesn't own the product. If you do not have a copy, click on this for the installation program. Explain what you understand by the following pricing options: a Target return pricing, b Promotional pricing, c Differentiated pricing 2016 Dec Q5 9. A sample questionnaire appears in an appendix of each report.
Definition 6-10 minutes or no more then 20 questions Term Incidence Rate Definition the number of people that would qualify for a study cost to find can exceed cost of surveying Term Sampling Error Definition a result of chance variation the difference between the sample value and true value cannot be avoided, but reduced with larger sample size Term Systematic Error 11 Definition mistakes or problems in the research design sample design - frame - population specification - selection - measurement - surrogate information - interviewer - measurement instrument - processing - nonresponse bias Term Frame Error Definition using an incomplete or inaccurate sampling frame Term Surrogate Information Error Definition a discrepancy between the information required to solve a problem and the information being sought. Nonetheless, there are circumstances such as pre-testing when a nonprobability sample is a acceptable. For such methods are: 1. The greater the absolute size of the correlation coefficient the greater is the covariation between the two variables, that is, the stronger is there a relationship regardless of it being a negative value or a positive value It is widely used in the sciences as a measure of the degree of linear dependence between two variables The Pearson Product Moment correlation measures the linear relationship between two metric-scaled variables of salespeople in that territory and territory Sales such as those depicted conceptually by our scatter diagrams. If he finds your reasoning sound, then you will receive extra credit equivalent to answering that question correctly on an exam. If you forget it there is no way for StudyStack to send you a reset link. Carefully pretest the revised questionnaire using individuals whose native tongue is the other language 1.
Requirements for removal of an 'I' grade will be clearly stated on the 'I' grade form and you will receive a copy of that form. It translates to research objectives into specific questions that are asked of the respondents 2. Analyse the contributions that advertising campaigns can make to the effective marketing of products and services and provide examples to support your recommendations. Organizational buyers are subject to many influences when they make their buying decisions. Systematic sampling- a skip interval is used 3. As a marketing consultant, explain the following marketing terms to one of your clients: a Point of sale materials Ch-16 b Relationship marketing Ch-1 c Packaging Ch-8 2015 Sep Q4 6.