Right away, she realized its durability as a key feature of its marketability. But once she understood she began to show others. Earl Tupper, Correspondence: Dear Brownie. I don't remember her having any personal friends. In 1948, Tupper met with Damigella, Wise, and several other local distributors at a Sheraton in Worcester Massachusetts to discuss a new distribution plan. And all of a sudden, the queen was gone.
Latter-Day Leonardo Tupper also kept an illustrated notebook of his inventions. One year later he started a company called Earl S. Mary Siriani, Tupperware salesperson and distributor: Rah rah was Florida. Eventually his parents set up a greenhouse in Shirley, Massachusetts, where they offered the biggest selection of geraniums in the area. Brownie Wise A friend gave Brownie Wise her first set of Tupperware bowls bought from a hardware store. I was a nervous wreck. By the end of the 1950s, Tupperware Parties were a national phenomenon.
Tupper created one of the most practical items of Americana to date: the airtight plastic food container that still bears his name. . She was the queen, you know. And I still have that from all those years. When he was a teenager, he had little patience and much contempt for his father's lack of drive. By day he toiled, but at night Tupper would take out his notebooks and dream, sending idea after idea to different companies in the hope that one of his inventions would see the light of day. The cultures of the two companies, Tupper Plastics and Tupperware Home Parties, reflected their distinct personalities.
When Brownie demanded that Earl keep up, he was more than a little annoyed. She never owned those clothes. Earl Tupper then bought an island San Jose Island in Central America, and in 1972 moved to Costa Rica. Frank Siriani, Tupperware salesperson and distributor: And we -- we exaggerated a lot too. He later designed liquid-proof, airtight lids, inspired by the secure seal of can lids. And, um, it was at the distributor level, I think, where it became the man and the woman working together, and then suddenly the next step was a man's step. In 1936, after his bankruptcy, Earl met Bernard Doyle, an inventor working at the plastics manufacturing division of the Du Pont Corporation, in Leominster, Massachusetts.
Archival footage, Once Upon a Honeymoon: I wish. In 1951, there were only eight distributors. The manufacturer isn't in the business for the benefit of the Sales Department. I think that, that, a lot of men did not want their wives to go out and earn money. Narrator: Brownie sent a small army of Tupperware ladies out across the country, recruiting more dealers. Jerry Wise, Brownie's Son: Uh, my mother didn't talk much about her childhood. But Tupper also developed an air and watertight seal, modeled on those of paint cans, for containers made of his improved plastic.
Do you know something we don't? Jon Boyd, Tupperware distributor: And fun. But Brownie Wise encouraged them to remake themselves, much as she'd remade herself years before. Nevertheless, marketing the new product presented a challenge. Brownie was so excited about the potential of selling the Tupperware products through a new selling and distribution method called Party Plan, a method that had been recently been introduced into Stanley Home parties where she was an employee. And it was this kinda yellow gingham dress with a pinafore and a wig with pigtails. Lavon Weber, Tupperware salesperson and distributor: I think they were smart enough to know that Tupperware was where their bread and butter was.
My mother took night courses and worked as a secretary. Molded plastic products are everywhere. Perfectionist People who worked closely with Earl Tupper tell stories about his eccentricities and perfectionism. Pieces in demand include a complete set of nesting bowls from the 1940s to the 1960s as well as 1960s sculptural salt and pepper shakers. A good marketing plan, a great product, but what's really unique is having a charismatic female executive.
He married 2nd 8 Feb 1886 to Bertha M. I mean, she was realistic enough to know that at some level, bankers don't talk to women. I also built the pavilion, designed and contracted for the lakes and the garden wall, etc. Tupper established his company in 1942 in Farnumsville, Mass. He operated the business during the Great Depression.
Narrator: Brownie used everything she could to motivate her growing network of dealers. That's what we, we were told. As the company grew, so did Wise's celebrity. In the 1980s Tupperware was sold in over 42 countries and carried product lines fitting specific cultural needs. Li Walker, Tupperware salesperson and distributor: My impression was so here was a powerful woman, a woman ahead of her time. So a Tupperware party was the social function, it was the way to get away from the kids for a few hours during the week. Tupper Company, advertising the design and engineering of industrial plastics products in Leominster, Massachusetts.
A Stanley Home Products saleswoman, Brownie Wise, who was a single mother with a chronically ill son, and who was working three jobs, suggested that Tupper develop a marketing strategy modeled after the Stanley Home Product Company's in-home selling parties. Narrator: Tupperware offered people with limited education a shot at success. She baptized Poly Pond with polyethylene pellets, showed her dealers how to place their wishes in two-ounce Tupperware containers, then toss them in the wishing well. When Tupperware started to become popular household items, the work force in the was going through major changes. In 1938, Brownie was stuck in a bad marriage in snowy Detroit, with an infant son. You should run with that.