There may be a need to foster stronger relationships with a retailer that sells in a knowledgeable and discerning urban market with high competition. The marketing mix consists of the four P's which are price, place, product, and promotion. Dell measures the impact of each individual marketing campaign by assessing the volume of calls to sales representatives and the number of clicks to the Dell website. . For consumer, price is the value whereby they have to pay with cash in order to exchange products and services. Customer service centre is a smart idea for serving better packaging, which has already considered by Dell. Other than that, they can comment on the pros and cons of the particular laptop model.
By following a business model that allows a consumer to design his own computer cost of carrying inventory is minimized. With pressures of globalization, increased profits, and our current economic conditions, companies must focus their efforts on perfecting their current marketing strategies. The buyers can have a look on the each range of product that are being categorized into a more specific that might interest them rather than being confused on which one to purchase. Price: Dell has generally priced its products aggressively to discourage its competitors. The finished goods are then dropped off with the customer by courier.
The above points show that Dell Inc. Dell lowest start off at about 400- 500 dollars Apple desktops and laptops cost is more than Dell. Dell has total command of the supply chain. Apartment, Capitalism, Free market 1405 Words 4 Pages The Marketing Mix A General Discussion Logic: Marketers have four tools to use to develop an offering to meet the needs of their targeted customers. Words: 1992 - Pages: 8. Apart from its own website, there are several e-commerce websites that promote and sell Dell products. Selective distribution is common with products such as computers, televisions household appliances, where consumers are willing to shop around and where manufacturers want a large geographical spread.
The price of a product is indirectly proportional to its availability in the market. Product, price and promotion may have the following impacts on the distribution strategy: Impact of Issues The type of product being manufactured is often the deciding factor in distribution decisions. There are not retails between Dell and its customers. Pricing policies, levels of prices, levels of margins, discounts and rebates, 2. To make products closer to consumers is the best marketing promotion.
Whatever changes the future may bring our vision — Dell vision — will be our guiding force. Marketing mix begins with four important ingredients: Product, Place, Price,. Why is it important to understand that each product has a specific target audience? Apple recently opened a new retail store in Shanghai China. This is a limitation of time efficiency. Market segments can be built up in many ways from income customers dispose to personality they carry. Also about Positioning, Segmenting… 1698 Words 7 Pages The promotional mix is one of the four sections of the marketing mix, which is in the marketing plan.
There are many dealers, distributors and showrooms across the globe Bhasin, 2017. The Marketing Mix The Marketing Mix The objective of this document is to gain an understandable idea of the marketing mix. Several concepts and ideas combined together to formulate final strategies helpful in making a brand popular amongst the masses form marketing mix. Table of Contents Introduction 3 Target Market 3 Competitors 4 Product 6 Price 10 Place 14 Promotion 17 Table of Figures 21 Works Cited 22 Introduction This paper will introduce the Marketing Mix for Dell and Apple Computers. Also it provided various bundling offers as it gives accessories, extended warranty for the customers. For such a high success rate of problem solving, customers were truly satisfied. Executive Summary 1 1 Situation Analysis 2 1.
Plus the fact that the purchasing enquiry, the models and specifications selection, and payment methods can be done online, in brief, the A-Z of the purchasing process can be done without the customer physically present at a physical Dell Store, makes Dell Inc reaching out to a worldwide market, and relating with its customers and potential customers directly. The product may be sold directly to a consumer, while in other cases it may be sold through intermediaries. Fortunately, we can use these analytical frameworks to our advantage in order to identify the skills, organization techniques, examples and expertise of others Lieberman, 2007. If this price does not allow a high margin, then a company may choose to use less intermediaries in its channel to ensure that everyone gets their cut at a reasonable cost to the manufacturer. It is the mechanism through which goods are moved from the manufacturer to the consumer. Its product awareness was created as it reached mass public in a cost effective way. Collectively they are called the marketing mix.
The direct sales strategy has also provided Dell with a feedback mechanism which helps it forecast demand trends much better and reduce the risk. The main advantages include a Operating an online store costs much less compared to traditional retailing and agent distribution. There are number of alternatives to carry out the decision and the management has to select only on which is the best in terms of its profitability. Conclusion From the above observation and research on Dell Inc. F irst, Dell should pay more attention on student market and increase revenues related to students market. Getting this mix right is critical in order to successfully market a product.
Lenovo believes that talent is the development of the productive forces. As part of the marketing mix, promotion includes all activities that involve communicating with the customer about the product and its benefits and features. It was James Culliton, who coined the expression Marketing Mix and it was Jerome McCarthy, who described the variables of marketing mix in terms of the four Ps. When we look for a specific type of laptop whether it be for show, entertainment, or personal we should pay attention to what is being sold to us instead of what we want because of looks and name brands. Gwendolyn Cuizon 2009 2 Objectives 2. Information from each of them acts as input to the others.