Research provides actionable insight and ensures business success. The following articles will help you get started: Also Known As:. New York and California are the main area where Apple position their retail stores. Not to mention these States can be consider the most popular and profitable, where something of high value and quality can surely be purchase with little resistances. Apple is a premium brand that is associated with a premium income level. Apple needs to figure out a way to market new products to the lower income levels in order to reduce their growing revenue gaps that are creeping into their budget.
Every business has a target audience and consumer behavior marketing provides the fundamental methods for understanding your target. There are other companies who design products that are innovative and intellectually advanced, in order to create a brand. These notes are kept organized in their devices. The Wheel of Consumer Analysis Understanding concepts of consumer behavior at a high-level involves a framework to gain actionable insight from consumer research. And in a way, Apple proved that such aesthetically pleasing yet subtle design can affect buying decisions and user attachment. Maslow… 1876 Words 8 Pages Segmentation and Target Market The three major players in the soft drink market are PepsiCo, Inc. Where this gets interesting is what it means for the future iPhone releases.
The logo consists of a mango like shape in the back drop which also represents the sun. I give the late Steve Jobs a world of respect as a marketing genius. Teenagers are considered one of Apple Inc. The new consumption methods for music, video, photography, and apps has allowed Apple to rule the digital and mobile landscape. That will help them to continue reaching out to other demographics who may not choose the iPhone as their smartphone of choice with their first impression.
Getting more money from those willing to pay more and also getting the cash from the more price conscious. Why Does Apple Need to Take a Second Look? Segmentation and Target Markets Apple, Inc. This limits the number of people who will ultimately see the value of owning such a device when a household could purchase 4 Chromebooks and still spend less than 1 iPhone. Demographic Segmentation: Age of 16-29, for businessmen, for middleclass, youth, etc. His path to success was not easy. Make slight variations in languages and applications but the physical appearance of their phones is universal. But it is true that this experiment in market segmentation is going to lead to some heavy thinking at Infinite Loop.
Conclusion Consumer behavior marketing is a core competency of any successful organization in the current business environment. The market segmentation of apples includes demographical bases, geographical bases, behavior bases and psychographic bases. Family Life Cycle Segmentation : Target young single, young married or divorced with or without children. The how refers to the actions a company takes to bring the beliefs into reality. Windows phones actually outsell the iPhone in two dozen countries. Apple has done an excellent job at database marketing for their new products and services. All of them use effective market segmentation to target specific markets.
Apple Inc applies the strategy of studying the market and then targeting specific user experiences. . It most often includes consideration of age, gender and income. Some of the variables in this segmentation method include usage rate, brand loyalty, sought benefits, readiness to buy, and user status. Wal-Mart uses market segmentation to identify where they should open stores and what types of products they should carry in the stores. Apple uses mono-segment type of positioning and makes a positing appeal towards a single customer segment. Gender: Market segmentation based on gender has been widely used by business.
Segmentation Strategies: Apple Geographic Segmentation: Apple's retail stores are located in highly populated cities around the world. The real question is this: who does Apple target as their primary customer for the iPhone? However, recently Apple has been losing out on sales to Samsung, due to it's narrow product line, premium image, and focus on bringing out one product at a time. Those who want the top notch experience and who are willing to pay for it will get the 5s. College and university students are also targeted by Apple Inc. The result is a distinctive competitive advantage that drives meaningful business results. You're probably thinking that this doesn't look very much like a 'target' market. It aims to break down the market of a product based on gender influences.